Privacy policy
Last updated 31 October 2026.
Gold Lion Motors (Gold Lion Motors Pty Ltd, ABN 19 703 143 846) respects your privacy. This policy explains what personal information we collect, why we collect it, how we look after it and how you can access or correct it. We handle personal information in line with the Australian Privacy Principles.
What we collect
We only collect what we need to help you. Depending on how you deal with us, this may include:
- your name, phone number and email address;
- the car you’re interested in, and the day and time you’d like to visit;
- details and photos of a car you want to trade in, such as make, model, kilometres and condition;
- anything you write to us in a message or enquiry;
- when you buy a car, the information needed for the sale and registration paperwork, such as your address, date of birth and licence details.
How we collect it
Directly from you: when you fill in a form on this website, call us, email us or visit the showroom. We don’t buy personal information from third parties.
Why we use it
- to answer your enquiry and arrange inspections and test drives;
- to value a car you want to trade in;
- to prepare the paperwork when you buy a car, and to meet our legal obligations as a licensed motor dealer;
- to introduce you to a finance partner, only if you ask us to.
We don’t sell your information and we don’t send marketing emails unless you’ve asked to receive them.
Who we share it with
We share personal information only when needed to do what you’ve asked, or when the law requires it:
- Service providers that run this website and our email: Cloudflare (website hosting and security, including Turnstile, which checks that forms are sent by a person) and Google Workspace (email and calendar). They process information on our behalf.
- Statistics and advertising services (Google Analytics, Google Ads, Meta), only if you allow them in the cookie bar, and only the browsing information described under Cookies, statistics and advertising.
- Finance partners, only with your agreement when you ask about finance.
- Government bodies, such as the Department of Transport and Main Roads for registration transfers, when the law requires it.
Storage outside Australia
Our service providers may store or process information on servers outside Australia, including in the United States. We use providers that protect information with security measures comparable to those required in Australia.
How we protect it
Information you send through this website is encrypted in transit. Only authorised staff can see enquiries, bookings and trade-in photos, and our admin area is protected by two-step sign-in. Location data is removed from photos you upload.
We keep enquiry and trade-in information, including photos, for up to 12 months unless it becomes part of a sale, and then delete it. Sale records are kept for as long as the law requires.
Cookies, statistics and advertising
This website uses only what it needs to work, unless you choose otherwise in the cookie bar. You can allow or refuse each group, and change your mind at any time with Cookie settings at the bottom of every page.
- Needed for the site (always on): your cookie choice and, while a tab is open, small notes such as your place on the stock list or the figures in the finance calculator. They stay in your browser and aren’t used to track you.
- Statistics, only if you allow them: Google Analytics counts visits and shows which pages and cars people look at, so we can improve the site. It records things like the pages you view, how you arrived, and your device, browser and approximate location (city level).
- Advertising, only if you allow it: we advertise our cars with Google Ads and Meta (Facebook and Instagram). With your consent, their cookies tell us which ads led to a visit, a booking request, a question, a sell or trade-in request, a call or a message, and let us show ads to people who have visited this website, including for cars they looked at (remarketing). They receive information such as the pages and cars you viewed and your device and browser.
- Maps, only if you allow them or press “Show interactive map”: the map on our Visit us page is provided by Google.
We never send these services your name, phone number, email, the content of your messages or anything you enter in the finance calculator. The services use the information under their own privacy policies: Google and Meta. They may process it outside Australia.
You can also turn off personalised ads across these services in Google’s My Ad Center and in Meta’s ad preferences.
Accessing or correcting your information
You can ask to see the personal information we hold about you, or ask us to correct or delete it. Contact us using the details below and we’ll respond within 30 days.
Complaints
If you’re concerned about how we’ve handled your personal information, please contact us first so we can try to fix it. If you’re not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
Contact us
Gold Lion Motors
7A/51 Johnston Street, Southport QLD 4215
info@goldlionmotors.com.au · 0455 129 618